Blog

Growth

Connected, by mParticle Episode 13: How to develop a world-class MarTech department with Sesi Sijuade

On this episode, host Abhi Seeth connects with Sesi Sijuade, Head of Product - Marketing Technology at Sky to discuss the art and science of MarTech.

Growth

The Future of CDPs: Packaged and Composable

Just because you can unbundle a CDP, should you? By combining the best of packaged and composable approaches, you can configure a solution that enables you to accelerate time to data value while also reducing total cost of ownership.

Michael Katz

Growth

AI and Data Privacy: How to ensure your AI programs are safe, responsible, and effective

AI has the potential to transform marketers' business impact. But if you don't have a compliant data foundation, leveraging ML predictions for personalization can lead to breaches of customer trust. This blog post provides guidance on how you can use data and AI to strengthen customer relationships, and not disrupt them.

Alex Holub

Learn about three of the biggest ecommerce trends bound to come up at this year’s ShopTalk conference: personalization, mobile-first, and voice-activation.

Growth

3 eCommerce marketing trends sure to rule ShopTalk 2018

Learn about three of the biggest ecommerce trends bound to come up at this year’s ShopTalk conference: personalization, mobile-first, and voice-activation.

Lauren Wadsworth – March 12, 2018

mParticle Product

Button partnership

mParticle's partnership empowers marketers to seamlessly send downstream conversion data into the Button platform without requiring manual coding.

Tricia Prashad – September 27, 2017

Growth

What GDPR means for data-driven marketing

Here’s what marketers need to know to prepare their customer data strategy to comply with GDPR regulations without sacrificing marketing effectiveness.

Tim Norris – August 03, 2017

Growth

5 marketing attribution tips for eCommerce

Marketing attribution is one of the trickiest challenges online retailers face. Use these 5 tips to learn how your marketing affects your bottom line.

Abril McCloud – January 19, 2018

mParticle Product

Make audience data actionable with AudienceSync A/B testing

mParticle's A/B Testing capability helps make your audience data more actionable by providing a scalable approach to experimentation.

Tricia Prashad – October 19, 2017

Growth

Power your mobile financial services strategy

With the rise of mobile financial services, traditional financial companies have to change the way they approach modern customers or face failure.

Adam Blake – March 08, 2018

mParticle Product

Announcing our integration with Google Cloud Storage

The new Google Cloud Storage integration allows mParticle customers to seamlessly onboard customer data to Google’s Cloud Platform without requiring code updates and ongoing maintenance.

Tricia Prashad – June 27, 2017

Customer Data Platform ROI: Strategic Value

Growth

CDP ROI: Strategic value

This blog is part four of a five-part series detailing how a CDP provides companies with a strategic advantage, leading to higher profits and competitive barriers to entry.

David Spitz – March 13, 2018