Blog

Engineering

Preparing for iOS 9 – NSURLSession

Starting with the mParticle SDK 4.2.0 NSURLSession becomes the class of choice for sending and receiving data to our platform.

Dalmo Cirne – September 08, 2015

mParticle Product

Segment Builder Enhancements

mParticle customers can now use the platform’s Segment Builder to segment users on install attribution source, screen views, and sessions.

Lori Magyar – March 03, 2015

Engineering

SDKs for mobile marketers 101

Software Developer Kits (SDKs) are widely used by mobile developers. Learn what an SDK is and why it’s needed when working with different service providers

Coby Berman – February 10, 2015

Engineering

Instrument your mobile app with Swift and mParticle

Learn how to instrument your app with Swift using the mParticle SDK.

Dalmo Cirne – March 30, 2015

Engineering

Why web solutions won’t solve your mobile app challenges

 Native app data requires native app data collection. Learn why web-first solutions aren't cut out to meet the needs of mobile-first companies.

Michael Katz – November 06, 2014

Engineering

Choosing the right SDK for your mobile app

With the array of mobile app services for analytics, attribution, marketing automation, and so on, it can be difficult to choose the right SDK for your mobile app.

Sam Dozor – October 10, 2014

Engineering

App development: Planning for the long term

Long-term thinking is valuable when trying to meet any goal, and app development is no exception. However, long-term can be as short as a few weeks.

Rishi Sethi – December 16, 2014

Growth

The secret to mobile app growth

Here are three reasons why being agile and moving fast are critical to mobile app growth and what marketers need to be thinking of to improve speed.

Michael Katz – August 18, 2015

mParticle Product

Why webhooks aren’t enough for rapid deployment

How we resolved to move beyond webhooks making a Firehose SDK mindful of the types of requests and required responses involved in partner integrations.

Sam Dozor – April 21, 2016

Engineering

How to use native iOS and Android services in your hybrid app

Here's how you build a single web app and either deploy it for a browser, or wrap it in a hybrid app using the mParticle solution.

Sam Dozor – February 03, 2015

Engineering

How to improve data control with SDK consolidation

SDK consolidation can make all of the difference for companies looking to improve their data consistency and decrease technical debt.

Michael Katz – May 27, 2015

mParticle Product

Third-party segment insight with mParticle

Create more robust customer profiles by enriching them with third-party data to activate features like lookalike audiences, geolocation, and more.

Yuan Ren – February 13, 2015