Blog

Engineering

Behind the script: Building a Roku SDK

mParticle's Sam Dozor walks us through building our open source Roku SDK and the many eccentricities of the platform that made the experience so unique.

Sam Dozor – February 09, 2017

Growth

The 5 steps to customer-centric mobile commerce

When you align your mobile strategy to consumer behaviors you are supporting consumers’ mobility, not mobile in the abstract, and you greatly improve your chance of success.

Dave Myers – November 26, 2014

Growth

The 10 commandments of mobile data strategy

We work with top app developers, marketers, and publishers every day. Here are some critical principles we’ve learned in the process.

Dave Myers – May 30, 2017

Growth

The top 5 ways mParticle saves your mobile team time

Coby Berman – October 15, 2014

Growth

How to optimize your mCommerce app data

Are you solving for complex data types and use cases? Here is a quick look at three ways you can optimize your mCommerce app data.

Michael Katz – September 07, 2016

Growth

Marketing data as a core asset

Data isn’t what matters, what you do with it is the important part. Conceive of and manage your data properly from the start to get the most out of your marketing data.

Michael Katz – August 26, 2016

Growth

4 Key mobile metrics: Become your team’s mobile hero

Track more mobile metrics to find out what makes a difference in user behavior. In this post, we’ll go over what metrics your team really needs to watch.

Stefan Bhagwandin – February 08, 2017
user acquisition mobile games

Growth

Simplify user acquisition for mobile games

Learn how mParticle helps mobile gaming apps run highly targeted user acquisition campaigns across multiple services to acquire high-value users and simplify user acquisiton for mobile games.

Jillian Burnett – May 31, 2017

mParticle Product

How much does your SDK weigh, mParticle?

Inspired by the documentary "How Much Does Your Building Weigh, Mr. Foster?", mParticle sizes up the weight of its own SDK.

Dalmo Cirne – March 22, 2017

mParticle Product

Inbound and outbound API enhancements

mParticle introduces two new ways for data services to build integrations with mParticle: Inbound Feed and Outbound HTTP.

Kale Bogdanovs – May 08, 2017

mParticle Product

Announcing our integration with ironSource

We’re pleased to announce our new integration with ironSource Atom! Mobile apps often need to analyze their data in real-time…

Adam Biehler – June 22, 2016
mParticle and Venmo Case Study Hero Background

Growth

How Venmo increased user engagement by 30%

Tricia Prashad