Blog

Learn about three of the biggest ecommerce trends bound to come up at this year’s ShopTalk conference: personalization, mobile-first, and voice-activation.

Growth

3 eCommerce marketing trends sure to rule ShopTalk 2018

Learn about three of the biggest ecommerce trends bound to come up at this year’s ShopTalk conference: personalization, mobile-first, and voice-activation.

Lauren Wadsworth – March 12, 2018

mParticle Product

Button partnership

mParticle's partnership empowers marketers to seamlessly send downstream conversion data into the Button platform without requiring manual coding.

Tricia Prashad – September 27, 2017
What GDPR means for data-driven marketing

Growth

What GDPR means for data-driven marketing

Here’s what marketers need to know to prepare their customer data strategy to comply with GDPR regulations without sacrificing marketing effectiveness.

Tim Norris – August 03, 2017
marketing attribution

Growth

5 marketing attribution tips for eCommerce

Marketing attribution is one of the trickiest challenges online retailers face. Use these 5 tips to learn how your marketing affects your bottom line.

Abril McCloud – January 19, 2018
Make audience data actionable with AudienceSync A/B testing with mParticle

mParticle Product

Make audience data actionable with AudienceSync A/B testing

mParticle's A/B Testing capability helps make your audience data more actionable by providing a scalable approach to experimentation.

Tricia Prashad – October 19, 2017
mobile-financial-services

Growth

Power your mobile financial services strategy

With the rise of mobile financial services, traditional financial companies have to change the way they approach modern customers or face failure.

Adam Blake – March 08, 2018

mParticle Product

Announcing our integration with Google Cloud Storage

 The new Google Cloud Storage integration allows mParticle customers to seamlessly onboard customer data to Google’s Cloud Platform without requiring code updates and ongoing maintenance.

Tricia Prashad – June 27, 2017
Customer Data Platform ROI: Strategic Value

Growth

CDP ROI: Strategic value

This blog is part four of a five-part series detailing how a CDP provides companies with a strategic advantage, leading to higher profits and competitive barriers to entry.

David Spitz – March 13, 2018
Why identity matching is broken, and how to resolve it

Growth

Why identity matching is broken, and how to resolve it

Learn how the new CRM is enabling brands to resolve customer identities across devices, channels, and platforms for better customer experiences.

Michael Katz – October 05, 2017
At mParticle, the security of our platform and our customers’ data is of paramount importance.

Company

Security manifesto from mParticle’s CISO

We are committed to providing the most secure Customer Data Platform (CDP) on the market and prioritizing our customers' data privacy.

Will Rogers – April 05, 2018
14 eCommerce audiences marketers need to succeed

Growth

14 eCommerce audiences marketers need to succeed

Reaching these 14 eCommerce audiences with the right content can make all the difference in terms of engagement, conversion, and satisfaction.

Abril McCloud – November 20, 2017

Growth

How The GDPR Will Transform Marketing

New EU-wide privacy rules are scheduled to come into force in May 2018, placing a greater emphasis on consumer consent…

Jessica Lindsay – July 07, 2017