How to assess your organization's customer data maturity
Successful personalization at scale requires intentional planning around customer data management, process, and tooling. Learn more about customer data maturity and how you can take your organization's data strategy to the next level.
Transform customer data into predictive insights with an AI CDP
You don’t need an army of data scientists to generate predictive models from your customer data, or complicated pipelines to translate this intelligence into business value. mParticle is democratizing AI adoption, and turning what was once a pipe dream into a catalyst for your pipeline.
Why web solutions won’t solve your mobile app challenges
Native app data requires native app data collection. Learn why web-first solutions aren't cut out to meet the needs of mobile-first companies.
Choosing the right SDK for your mobile app
With the array of mobile app services for analytics, attribution, marketing automation, and so on, it can be difficult to choose the right SDK for your mobile app.
The secret to mobile app growth
Here are three reasons why being agile and moving fast are critical to mobile app growth and what marketers need to be thinking of to improve speed.
App development: Planning for the long term
Long-term thinking is valuable when trying to meet any goal, and app development is no exception. However, long-term can be as short as a few weeks.
Why webhooks aren’t enough for rapid deployment
How we resolved to move beyond webhooks making a Firehose SDK mindful of the types of requests and required responses involved in partner integrations.
How to use native iOS and Android services in your hybrid app
Here's how you build a single web app and either deploy it for a browser, or wrap it in a hybrid app using the mParticle solution.
How to improve data control with SDK consolidation
SDK consolidation can make all of the difference for companies looking to improve their data consistency and decrease technical debt.
Third-party segment insight with mParticle
Create more robust customer profiles by enriching them with third-party data to activate features like lookalike audiences, geolocation, and more.
The real reason mobile DMPs don’t make sense
Omnichannel marketers & publishers need an omnichannel solution.