Blog

Engineering

Why web solutions won’t solve your mobile app challenges

 Native app data requires native app data collection. Learn why web-first solutions aren't cut out to meet the needs of mobile-first companies.

Michael Katz – November 06, 2014

Engineering

Choosing the right SDK for your mobile app

With the array of mobile app services for analytics, attribution, marketing automation, and so on, it can be difficult to choose the right SDK for your mobile app.

Sam Dozor – October 10, 2014

Growth

The secret to mobile app growth

Here are three reasons why being agile and moving fast are critical to mobile app growth and what marketers need to be thinking of to improve speed.

Michael Katz – August 18, 2015

Engineering

App development: Planning for the long term

Long-term thinking is valuable when trying to meet any goal, and app development is no exception. However, long-term can be as short as a few weeks.

Rishi Sethi – December 16, 2014

mParticle Product

Why webhooks aren’t enough for rapid deployment

How we resolved to move beyond webhooks making a Firehose SDK mindful of the types of requests and required responses involved in partner integrations.

Sam Dozor – April 21, 2016

Engineering

How to use native iOS and Android services in your hybrid app

Here's how you build a single web app and either deploy it for a browser, or wrap it in a hybrid app using the mParticle solution.

Sam Dozor – February 03, 2015

Engineering

How to improve data control with SDK consolidation

SDK consolidation can make all of the difference for companies looking to improve their data consistency and decrease technical debt.

Michael Katz – May 27, 2015

mParticle Product

Third-party segment insight with mParticle

Create more robust customer profiles by enriching them with third-party data to activate features like lookalike audiences, geolocation, and more.

Yuan Ren – February 13, 2015

Engineering

The real reason mobile DMPs don’t make sense

Omnichannel marketers & publishers need an omnichannel solution.

Michael Katz – July 08, 2015

Growth

Stop your app journey from going off-course

Mapping mobile app data is not a once and done activity, it is a journey. This is true for many aspects of the app. So how can you avoid going off-course?

Paul Mander – June 15, 2016