Blog

Growth

Connected, by mParticle Episode 13: How to develop a world-class MarTech department with Sesi Sijuade

On this episode, host Abhi Seeth connects with Sesi Sijuade, Head of Product - Marketing Technology at Sky to discuss the art and science of MarTech.

Growth

The Future of CDPs: Packaged and Composable

Just because you can unbundle a CDP, should you? By combining the best of packaged and composable approaches, you can configure a solution that enables you to accelerate time to data value while also reducing total cost of ownership.

Michael Katz

Growth

AI and Data Privacy: How to ensure your AI programs are safe, responsible, and effective

AI has the potential to transform marketers' business impact. But if you don't have a compliant data foundation, leveraging ML predictions for personalization can lead to breaches of customer trust. This blog post provides guidance on how you can use data and AI to strengthen customer relationships, and not disrupt them.

Alex Holub

mParticle Product

Bring your customer journeys to life

Understand customers' journeys to purchase in real time with User Activity VIew; access detailed customer profiles including identifiers, history, and beyond.

Rashel Shehata – October 18, 2018

mParticle Product

Snapchat partnership with mParticle

By partnering with mParticle, marketers can coordinate Snapchat ads with the rest of their marketing and analytics stack for a seamless customer experience.

Tricia Prashad – January 10, 2018

Growth

The future of mobile app design

The role of mobile app design will only increase in importance as companies compete to win market share worldwide. Here's what we'll likely see reflected.

Sarah Skapik – September 23, 2015

Growth

How CDPs differ from other forms of marketing tech

Customer Data Platforms (CDP) are a unique technology that sits at the intersection of a growing ecosystem of marketing vendors.

David Raab – August 16, 2017

Growth

Inside Gilt's mobile marketing strategy

Mobile attribution is becoming increasingly important as customers flock towards apps. Learn how the team behind the Gilt app uses mParticle to power its mobile marketing strategy.

Abril McCloud

mParticle Product

Mixpanel partnership

Mixpanel is a product analytics platform that enables everyone to learn from and act on their mobile and web data.

Tricia Prashad – October 10, 2017

Growth

The 5 steps to customer-centric mobile commerce

When you align your mobile strategy to consumer behaviors you are supporting consumers’ mobility, not mobile in the abstract, and you greatly improve your chance of success.

Dave Myers – November 26, 2014

Growth

Mind the gap: Why Amazon just made the biggest mCommerce acquisition ever

Retail will never be the same in the era of mCommerce, customers are already using pervasive mobile connectivity to integrate digital and physical.

David Spitz – June 16, 2017

mParticle Product

mParticle Joins Adobe Technology Partnership Program

The Only Customer Data Platform On The Adobe Marketing Cloud Exchange, mParticle To Deliver Mobile Data Expertise to Adobe Customers NEW YORK, NY July…

Team mParticle – July 27, 2016

mParticle Product

Data filters

mParticle Data filters allow brands to control, at a very granular level, what type of data is sent to which service without engineering resources.

Tricia Prashad – January 13, 2017

mParticle Product

mParticle Selected as Snapchat Partner To Help Brands Easily Onboard Customer Data

mParticle enables marketers to leverage their customer data to increase engagement on Snapchat in real time.

Team mParticle – January 31, 2017

mParticle Product

mParticle’s next-generation platform liberates customer data from the cloud

New UX and Product Enhancements Make It Easy for Marketers to Ingest and Action on Data Previously Stuck Inside SaaS…

Team mParticle – December 08, 2016

Prev 1...30 31 32 33 34...37 Next

Blog

Featured