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Growth

Connected, by mParticle Episode 13: How to develop a world-class MarTech department with Sesi Sijuade

On this episode, host Abhi Seeth connects with Sesi Sijuade, Head of Product - Marketing Technology at Sky to discuss the art and science of MarTech.

Growth

The Future of CDPs: Packaged and Composable

Just because you can unbundle a CDP, should you? By combining the best of packaged and composable approaches, you can configure a solution that enables you to accelerate time to data value while also reducing total cost of ownership.

Michael Katz

Growth

AI and Data Privacy: How to ensure your AI programs are safe, responsible, and effective

AI has the potential to transform marketers' business impact. But if you don't have a compliant data foundation, leveraging ML predictions for personalization can lead to breaches of customer trust. This blog post provides guidance on how you can use data and AI to strengthen customer relationships, and not disrupt them.

Alex Holub

mParticle Product

mParticle releases support for User Attribute Arrays

User attributes have just become more actionable and accessible thanks to our new User Attribute Arrays. Partners that support arrays will be able to ingest data more easily than ever.

Team mParticle – June 21, 2016

mParticle Product

mParticle launches audience builder application on Oracle Marketing AppCloud

Team mParticle – September 15, 2016

mParticle Product

mParticle Releases New Features to Boost Data Control & Transparency

The new features launching today, Attribute Value Filters and Data Transfer Alerts, were designed to increase even further the levels of control and transparency mParticle users have over their data.

Team mParticle – April 20, 2016

Engineering

Introducing Support for Cordova on Android and iOS

With mParticle's server-based architecture, your Cordova app will perform better with our single lightweight SDK than it would a series of other SDKs.

Sam Dozor – June 07, 2017

Engineering

Introducing support for Unity on Android and iOS

We are excited to announce that mParticle now supports Unity on Android and iOS!

Sam Dozor – May 10, 2017

Engineering

The App Gap: Why Customer Data Platform installations fail

David Spitz – February 14, 2017

Engineering

Hyperloglog Algorithm: A must-know for data scientists

Hyperloglog (HLL), a powerful streaming algorithm, helps mParticle deliver real-time analytics products. Learn why it's a must-know for data scientists.

Yuan Ren – October 23, 2014

mParticle Product

Our latest Feeds integration with SendGrid is now live

Tricia Prashad – May 04, 2017

mParticle Product

Introducing support for React Native

We are excited to announce that mParticle now supports React Native on Android and iOS!

Peter Jenkins – March 09, 2017
Smartphone sitting on a wooden table. How do I find my Google ad ID

Growth

How to find your mobile device identifiers

Here's a quick run-down on how to find the mobile device identifiers that are most commonly used for ad tracking on iOS and Android.

Sean Ryan – January 07, 2015

mParticle Product

Announcing our Feeds integration with Radar

 The new Radar integration allows mParticle customers to forward Radar Geofences, Insights, and Places events to mParticle to add location data to customer profiles and building location-based campaigns.

Tricia Prashad – June 07, 2017

Engineering

Make the right mobile architecture decisions

David Spitz – August 30, 2016
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