Connected, by mParticle Episode 13: How to develop a world-class MarTech department with Sesi Sijuade
On this episode, host Abhi Seeth connects with Sesi Sijuade, Head of Product - Marketing Technology at Sky to discuss the art and science of MarTech.
The Future of CDPs: Packaged and Composable
Just because you can unbundle a CDP, should you? By combining the best of packaged and composable approaches, you can configure a solution that enables you to accelerate time to data value while also reducing total cost of ownership.
AI and Data Privacy: How to ensure your AI programs are safe, responsible, and effective
AI has the potential to transform marketers' business impact. But if you don't have a compliant data foundation, leveraging ML predictions for personalization can lead to breaches of customer trust. This blog post provides guidance on how you can use data and AI to strengthen customer relationships, and not disrupt them.
Announcing our Feeds integration with Salesforce Marketing Cloud!
We are excited to announce our latest Feeds integration with Salesforce Marketing Cloud (SFMC), making it easier for brands to…
Behind the script: Building a Roku SDK
mParticle's Sam Dozor walks us through building our open source Roku SDK and the many eccentricities of the platform that made the experience so unique.
The 10 commandments of mobile data strategy
We work with top app developers, marketers, and publishers every day. Here are some critical principles we’ve learned in the process.
How to optimize your mCommerce app data
Are you solving for complex data types and use cases? Here is a quick look at three ways you can optimize your mCommerce app data.
Marketing data as a core asset
Data isn’t what matters, what you do with it is the important part. Conceive of and manage your data properly from the start to get the most out of your marketing data.
4 Key mobile metrics: Become your team’s mobile hero
Track more mobile metrics to find out what makes a difference in user behavior. In this post, we’ll go over what metrics your team really needs to watch.
Simplify user acquisition for mobile games
Learn how mParticle helps mobile gaming apps run highly targeted user acquisition campaigns across multiple services to acquire high-value users and simplify user acquisiton for mobile games.
How much does your SDK weigh, mParticle?
Inspired by the documentary "How Much Does Your Building Weigh, Mr. Foster?", mParticle sizes up the weight of its own SDK.
Inbound and outbound API enhancements
mParticle introduces two new ways for data services to build integrations with mParticle: Inbound Feed and Outbound HTTP.
Announcing our integration with ironSource
We’re pleased to announce our new integration with ironSource Atom! Mobile apps often need to analyze their data in real-time…