CDPs: Streaming vs batch?
Many Customer Data Platform vendors describe themselves as real-time, but not all support the real-time use cases that businesses want to execute. This articles breaks down the technical capabilities required support real-time use cases and shares tips on how to identify the right CDP solution for your needs.
Reverse ETL: What it is, what it isn’t, and where it fits into the data landscape in 2023
Reverse ETL is a process in which data is delivered from a data warehouse to the business applications where non-technical teams can put it to use. By piping data from a data warehouse to downstream business systems, reverse ETL tools fill the gap between data storage and activation.
Why webhooks aren’t enough for rapid deployment
How we resolved to move beyond webhooks making a Firehose SDK mindful of the types of requests and required responses involved in partner integrations.
How to use native iOS and Android services in your hybrid app
Here's how you build a single web app and either deploy it for a browser, or wrap it in a hybrid app using the mParticle solution.
How to improve data control with SDK consolidation
SDK consolidation can make all of the difference for companies looking to improve their data consistency and decrease technical debt.
Third-party segment insight with mParticle
Create more robust customer profiles by enriching them with third-party data to activate features like lookalike audiences, geolocation, and more.
The real reason mobile DMPs don’t make sense
Omnichannel marketers & publishers need an omnichannel solution.
Stop your app journey from going off-course
Mapping mobile app data is not a once and done activity, it is a journey. This is true for many aspects of the app. So how can you avoid going off-course?
Announcing our Amazon Mobile Analytics integration
We’re excited to announce a new partner in our latest integrations release—Amazon Mobile Analytics.