Blog

mParticle Product

Why webhooks aren’t enough for rapid deployment

How we resolved to move beyond webhooks making a Firehose SDK mindful of the types of requests and required responses involved in partner integrations.

Sam Dozor – April 21, 2016

Engineering

How to use native iOS and Android services in your hybrid app

Here's how you build a single web app and either deploy it for a browser, or wrap it in a hybrid app using the mParticle solution.

Sam Dozor – February 03, 2015

Engineering

How to improve data control with SDK consolidation

SDK consolidation can make all of the difference for companies looking to improve their data consistency and decrease technical debt.

Michael Katz – May 27, 2015

mParticle Product

Third-party segment insight with mParticle

Create more robust customer profiles by enriching them with third-party data to activate features like lookalike audiences, geolocation, and more.

Yuan Ren – February 13, 2015

Engineering

The real reason mobile DMPs don’t make sense

Omnichannel marketers & publishers need an omnichannel solution.

Michael Katz – July 08, 2015

Growth

Stop your app journey from going off-course

Mapping mobile app data is not a once and done activity, it is a journey. This is true for many aspects of the app. So how can you avoid going off-course?

Paul Mander – June 15, 2016

mParticle Product

Announcing our Amazon Mobile Analytics integration

We’re excited to announce a new partner in our latest integrations release—Amazon Mobile Analytics.

Lori Magyar – March 19, 2015

mParticle Product

Announcing our Millennial Media, Google Ads, and AppLift integrations

We are excited to announce several new integrations that are now live!

Shana Pilewski – October 07, 2015