Blog

Data engineering

Why web solutions won’t solve your mobile app challenges

 Native app data requires native app data collection. Learn why web-first solutions aren't cut out to meet the needs of mobile-first companies.

Michael Katz – November 06, 2014

Mobile growth

Which mobile SDK should I put in my app?

It’s easy to see how people can arrive at this question. However, asking which mobile SDK you should put in your app is entirely the wrong question to ask.

Paul Mander – June 30, 2015

Data engineering

App development: Planning for the long term

Long-term thinking is valuable when trying to meet any goal, and app development is no exception. However, long-term can be as short as a few weeks.

Rishi Sethi – December 16, 2014

Data engineering

SDKs for mobile marketers 101

Software Developer Kits (SDKs) are widely used by mobile developers. Learn what an SDK is and why it’s needed when working with different service providers

Coby Berman – February 10, 2015

Data strategy

How to improve data control with SDK consolidation

SDK consolidation can make all of the difference for companies looking to improve their data consistency and decrease technical debt.

Michael Katz – May 27, 2015

CDP

The real reason mobile DMPs don’t make sense

Omnichannel marketers & publishers need an omnichannel solution.

Michael Katz – July 08, 2015

Data engineering

How to use native iOS and Android services in your hybrid app

Here's how you build a single web app and either deploy it for a browser, or wrap it in a hybrid app using the mParticle solution.

Sam Dozor – February 03, 2015

Data engineering

Preparing for iOS 9 – NSURLSession

Starting with the mParticle SDK 4.2.0 NSURLSession becomes the class of choice for sending and receiving data to our platform.

Dalmo Cirne – September 08, 2015

Mobile growth

Discovery as a tool for mobile retention

Learn how discovery leads to stronger mobile retention for users who want to browse and explore content long after initial download.

Amy Johannigman – July 29, 2015

Mobile growth

App marketing using audience targeting

By applying good business sense and using technologies such as mParticle, app marketing to mobile users via audience targeting doesn't have to be a chore.

Paul Mander – April 14, 2015

Mobile growth

Mobile shock: Too much change in a short period of time

In this post, we link a few seismic enterprise technology trends that collectively are driving and exacerbating what we like to call mobile shock.

Dave Myers – February 23, 2015

Mobile growth

The secret to mobile app growth

Here are three reasons why being agile and moving fast are critical to mobile app growth and what marketers need to be thinking of to improve speed.

Michael Katz – August 18, 2015