mParticle's Series E: The rise of Customer Data Infrastructure
mParticle CEO Michael Katz discusses the company's latest funding round, sharing the company's growth thus far and future trajectory.
What is a Customer Data Platform?
Learn more about what a Customer Data Platform (CDP) is and how you can make sense of the rapidly evolving Customer Data Platform market.
Improve data quality with mParticle’s data planning infrastructure
Data planning is the foundation of any mature data strategy. But without the ability to translate a data plan into views conducive to each team's needs, it's hard to turn planning into action. Learn how mParticle's data planning infrastructure can help you get more out of your data plan.
Why web solutions won’t solve your mobile app challenges
Native app data requires native app data collection. Learn why web-first solutions aren't cut out to meet the needs of mobile-first companies.
Which mobile SDK should I put in my app?
It’s easy to see how people can arrive at this question. However, asking which mobile SDK you should put in your app is entirely the wrong question to ask.
App development: Planning for the long term
Long-term thinking is valuable when trying to meet any goal, and app development is no exception. However, long-term can be as short as a few weeks.
SDKs for mobile marketers 101
Software Developer Kits (SDKs) are widely used by mobile developers. Learn what an SDK is and why it’s needed when working with different service providers
How to improve data control with SDK consolidation
SDK consolidation can make all of the difference for companies looking to improve their data consistency and decrease technical debt.
The real reason mobile DMPs don’t make sense
Omnichannel marketers & publishers need an omnichannel solution.
How to use native iOS and Android services in your hybrid app
Here's how you build a single web app and either deploy it for a browser, or wrap it in a hybrid app using the mParticle solution.
Preparing for iOS 9 – NSURLSession
Starting with the mParticle SDK 4.2.0 NSURLSession becomes the class of choice for sending and receiving data to our platform.
Discovery as a tool for mobile retention
Learn how discovery leads to stronger mobile retention for users who want to browse and explore content long after initial download.
App marketing using audience targeting
By applying good business sense and using technologies such as mParticle, app marketing to mobile users via audience targeting doesn't have to be a chore.
Mobile shock: Too much change in a short period of time
In this post, we link a few seismic enterprise technology trends that collectively are driving and exacerbating what we like to call mobile shock.