mParticle acquires Indicative to address data entropy
As teams scale, data quality can become a victim to growth and success across the org. I'm extremely excited to share that mParticle has acquired Indicative to help teams solve for data trust with the complexity of scale.
Prevent data quality issues with these six habits of highly effective data
Maintaining data quality across an organization can feel like a daunting task, especially when your data comes from a myriad of devices and sources. While there is no one magic solution, adopting these six habits will put your organization on the path to consistently reaping the benefits of high quality data.
mParticle Selected as Snapchat Partner To Help Brands Easily Onboard Customer Data
mParticle enables marketers to leverage their customer data to increase engagement on Snapchat in real time.
mParticle raises $15 million Series A led by Social Capital
mParticle has completed a $15 million Series A round to continue expanding their customer data platform.
Multi-factor authentication (MFA) and single-sign on (SSO) support
Keeping your data and your customers' data secure is a priority for mParticle. That's why we intrduced MFA and SSO, so you can rest assured that access is regulated.
mParticle Launches with $3 Million Seed Round
The round was led by Bowery Capital with participation from Google Ventures, Greylock Partners and several notable angel investors including Nasir Jones (Nas), Malcolm Chace Jr., Bryan Berard, Michael Barrett, Michael Walrath, Michael Lazerow, and Lars Albright, among others.
New office, team members, and more!
Approaching 60 days since we announced our Series A, we wanted to take a quick minute and share some exciting…
Product Update – Services Page Redesign
As our industry has grown, so have we. When we started there were a few handfuls of Services and now that number has more than tripled. We refreshed our Services page to create a better experience before, during, and after you set up your Services.
Segment Builder Enhancements
mParticle customers can now use the platform’s Segment Builder to segment users on install attribution source, screen views, and sessions.
Control how your first-party app data is distributed to analytics, attribution, automation, and crash reporting services with the new Mappings feature.