iOS 14, third-party cookies, and the future of data-driven marketing
This year, at its annual developer conference, a significant announcement that will have a wide-ranging impact on the future of mobile customer experience was sandwiched between the usual product announcements. The IDFA (the ID present on all Apple mobile devices and used across the martech and adtech industries) would now require explicit user permission to use. This change dramatically limits the usability of the IDFA as a form of universal identity that brands and vendors can use to power marketing, measurement, and everything in between.
How Route improved tool onboarding speed and time-to-value by 79%
The Route app lets users track every package they've ordered, from any store and using any carrier, as purchases make their way to their homes. But tracking all of those packages as they travel across the country requires a seriously agile infrastructure capable of handling real-time data. Learn how Route uses mParticle as the foundational hub for their tech stack, allowing them to onboard new tools 79% faster than before to provide customers with the functionality they need without pulling engineering from core development work.
mParticle and JetBlue: Improving real-time customer experience on the fly
Learn how JetBlue uses mParticle to understand how customers experience the app on an individual basis, identify points of friction that affect customers' satisfaction, and test and deploy tools efficiently without adding third-party code that could impact end-user functionality.
3 eCommerce marketing trends sure to rule ShopTalk 2018
Learn about three of the biggest ecommerce trends bound to come up at this year’s ShopTalk conference: personalization, mobile-first, and voice-activation.
Mobile financial services: How traditional institutions can adapt
With the rise of mobile financial services, traditional financial companies have to change the way they approach modern customers or face failure.
How SeatGeek scales growth and tests new channels using Tune and mParticle
Learn how the Growth Team at Seatgeek uses Tune and mParticle to improve user experience and maintain performance by scaling growth and testing.
7 ways the top quick-serve restaurant apps engage their users
Quick-serve restaurants lead the pack when it comes to engaging with customers via mobile apps. Read about how seven of the most successful QSR apps do it!
Simplify mobile game user acquisition
Learn how mParticle helps mobile gaming apps run highly targeted user acquisition campaigns across multiple services to acquire high-value users.
4 Key mobile metrics: Become your team’s mobile hero
Track more mobile metrics to find out what makes a difference in user behavior. In this post, we’ll go over what metrics your team really needs to watch.
How to optimize your mCommerce app data
Are you solving for complex data types and use cases? Here is a quick look at three ways you can optimize your mCommerce app data.
The future of mobile app design
The role of mobile app design will only increase in importance as companies compete to win market share worldwide. Here's what we'll likely see reflected.
The secret to mobile app growth
Here are three reasons why being agile and moving fast are critical to mobile app growth and what marketers need to be thinking of to improve speed.
The problem with app updates: Communication breakdown
While apps continue to make improvements from the time they launch, app stores don’t offer them a means to share progress within app updates.
Discovery as a tool for mobile retention
Learn how discovery leads to stronger mobile retention for users who want to browse and explore content long after initial download.
Which mobile SDK should I put in my app?
It’s easy to see how people can arrive at this question. However, asking which mobile SDK you should put in your app is entirely the wrong question to ask.
App marketing using audience targeting
By applying good business sense and using technologies such as mParticle, app marketing to mobile users via audience targeting doesn't have to be a chore.
Mobile shock: Too much change in a short period of time
In this post, we link a few seismic enterprise technology trends that collectively are driving and exacerbating what we like to call mobile shock.