mParticle launches Data Master to help brands improve data quality
New core platform feature aligns businesses and stakeholders around a unified data dictionary.
mParticle expands partnership with Facebook with event-level data integration
mParticle’s customer data platform enables brands to onboard event-level data to Facebook’s advertising platform for enhanced ad targeting, optimization, and measurement.
OpenGDPR: Integrated GDPR compliance
mParticle, Appsflyer, Braze, and Amplitude have come together to spearhead the OpendGDPR initiative. OpenGDPR establishes an open and integrated framework for programmatically honoring data subject rights across multiple technology companies.
mParticle raises $35 million Series C to accelerate growth of its Customer Data Platform
mParticle announces new funding and the launch of IDSync, its next-generation identity resolution.
mParticle launches Partner Certification Program
mParticle's new Partner Certification Program highlights best-of-breed companies in mobile strategy, design, and development.
mParticle expands into Europe, appoints leadership in the U.K.
Tim Norris Joins from Krux (Salesforce) to Lead EMEA Region for mParticle
mParticle launches Roku support
New Open Source SDK makes it easy for brands to unify customer data from Roku apps with existing mobile app, connected TV, and web data.
Simplify mobile measurement with comScore and mParticle
comScore SDK Enabled in mParticle Platform to Deliver Seamless Third-Party Measurement of Content and Advertising
mParticle raises $17.5 million In Series B funding
New Funding Led by Bain Capital Ventures to Fuel Cross-Channel Evolution; Company Set to Hit 4x Revenue Growth Year-Over-Year
mParticle launches the next generation of its Customer Data Platform
NEW YORK CITY — mParticle, the only customer data platform built for mobile, today announced it has launched several new platform upgrades.
mParticle closes additional $1.5 million to solve mobile data challenges
New York, NY — mParticle today announced the company has raised an additional $1.5 million in seed round funding from a number of new and existing investors including Bowery Capital, Harbinger Capital and Battery Ventures.