Embedding trust in the customer journey is more important than ever.
In a world where delivering an innovative customer experience is everything, a win at all costs mentality can lead to mistakes that destroy your brand forever.
4 Ways a CDP can help customers embrace the GDPR
The GDPR is finally here. Learn how mParticle helps our customers not only support GDPR compliance but embrace it.
Build a connected and compliant stack with OpenGDPR
Learn how OpenGDPR can help you honor data subject rights across your tech ecosystem, without having to translate between services.
Security manifesto from mParticle’s CISO
We are committed to providing the most secure Customer Data Platform (CDP) on the market and prioritizing our customers' data privacy.
CDP ROI: Risk management
This blog is part three of a five-part series detailing how using a customer data layer can help brands comply with data privacy standards and mitigate risk across their portfolio of martech investments.
Get ready for GDPR with our new suite of capabilities
GDPR compliance is a must for 2018. Learn how consent management and activation, data request fulfillment, and access tracking with mParticle can help you.
What CMOs need to know about Data Governance and Security
For CMOs, staying on the cutting edge of marketing technology and strategy in 2018 means becoming an expert in data governance and security.
What GDPR means for data-driven marketing
Here’s what marketers need to know to prepare their customer data strategy to comply with GDPR regulations without sacrificing marketing effectiveness.
How The GDPR Will Transform Marketing
New EU-wide privacy rules are scheduled to come into force in May 2018, placing a greater emphasis on consumer consent…