Manage compliance and consent across your stack with OneTrust and mParticle
This guide will show you how to collect, store, and share customer data according to user consent choices and data management requests across your organization by integrating OneTrust and mParticle.
Impact-driven development using Split and mParticle
This workflow will show you to use Split and mParticle to join your customer and feature data for data- (and impact!) driven product development and a greater, more holistic understanding of your customers’ journeys and experiences.
Retail personalization with Profile API
Follow this workflow to learn how you can use mParticle's Profile API to provide personalized experiences in your eCommerce app.
Execute in-store marketing strategies with Profile API
Follow this workflow to learn how you can use mParticle's Profile API to incentivize lapsed customers to purchase while in your brick-and-mortar retail locations.
Win back at-risk customers with personalization
Follow this workflow to learn how you can use mParticle’s Profile API to identify customers who are at risk of churning at key points in the customer journey, both in-app and through customer service channels.
Improve customer experience and ROI with dynamic A/B testing
Use mParticle and Optimizely’s experimentation platform to empower your marketing and product teams to easily A/B test and deploy winning digital experiences in real time.
Improve your mobile retargeting with Aarki and mParticle
This workflow shows you how to create more granular, contextualized audience segments to better inform your real-time bidding for mobile retargeting at scale with Aarki and mParticle's AudienceSync User Attribute Forwarding feature.