Customer data management in the connected era
Customer data management in 2018 has to be agile, comprehensive, and secure, all in real time. Learn how a CDP can help you win in the Connected Era.
How CDPs differ from other forms of marketing tech
Customer Data Platforms (CDP) are a unique technology that sits at the intersection of a growing ecosystem of marketing vendors.
Tag managers and CDPs: What’s the difference?
Both tag managers and CDPs help marketers collect customer data without relying on engineering, but that's where the similarity ends.
When is the best time to invest in a CDP?
Some companies are better off waiting before they invest in a customer data platform, while others aren't. Check out this 3-minute video to determine where you fit.