Collection

Win the mobile moment

Foster mobile growth with a stack that collects, integrates, and activates your mobile, web, and app data

The new consumer marketing: This time it’s personal

In today’s connected era, people expect brands to deliver contextual experiences, the moment they need them.

How top brands create "wow" moments with data

Watch mParticle CMO David Spitz's keynote at MAU 2018 on the future of customer experience in a connected age, and why some brands succeed where most currently fail.

5 Essential components of the mobile marketing stack

Prolific’s Al Harnisch on how mobile-first brands should think about their growth stacks.

The critical components of a customer data layer

Learn how forward-thinking brands are breaking down the data silos, why not all data platforms are created equal and the 5 defining characteristics of modern, API-led customer data infrastructure.

How to avoid the SDK tax

SDKs have made it simpler for companies to connect their customer data across analytics, marketing, and BI tools, but it often comes at the price of increased dependencies and can affect end-user experience. Learn how using a single-point API can save you from this fate.

Best practices for deploying a mobile messaging platform

How to implement a mobile marketing automation platform...the right way

All Collections

CDP fundamentals

Learn what a Customer Data Platform (CDP) is and how it can help you create better customer experiences

Build a CDP business case

Learn how to create a better business case for a CDP and measure its impact on ROI

Select & design a CDP

Learn how to integrate tools and orchestrate data across your entire martech stack

Win the mobile moment

Foster mobile growth with a stack that collects, integrates, and activates your mobile, web, and app data

Safeguard customer privacy & trust

Prioritize your customers' data privacy with these best practices for secure data collection, storage, and usage