Journeys
Optimize each step in multi-channel journeys across a customer’s lifetime.
Features
Create consistency throughout customer touchpoints.
Build multi-path journeys in a visual interface. Create different paths in the journey to personalize your messaging and engagement strategy.
Journey Builder
Continuously sync audiences in real-time to any mParticle Audience API partners who deliver the last-mile ads, messaging, and media experiences.
Journey Integrations
Powered by Indicative, improve customer context through rich reporting capabilities focusing on multi-path journey analysis.
Journey Analytics
Control how and when customers flow through journey paths by setting custom business rules at key journey milestones.
Path Controls
Compare how different journey paths or engagement channels impact overall business goals or subsequent journey milestones.
Journey Experiments
Analyze, test, and orchestrate journeys for optimal impact
Craft multi-path and multi-stage journeys
Leverage data from all sources to craft ideal cross-channel journeys. Create multiple journey paths so that customer engagement determines which path they follow. Build journeys for a micro-moment or for the entire lifecycle.
Orchestrate experiences across popular channels
Send customers who reach key points in a journey to 75+ Audience partners who deliver the last-mile engagement. Set custom rules to orchestrate when, where, and how customers are engaged.
See the holistic impact of journeys
Powered by Indicative, assess how each customer touchpoint influences the following ones across the customer lifetime. Discover the most popular customer journeys or find alternate, yet equally successful path to conversion.
Validate your organizational journey strategy
Create experiments inside the Journey Builder interface. Send variants of customer audiences to different engagement partners to compare strategies and analyze each one’s impact on subsequent conversion goals.
