Effective March 26th, 2019


We use cookies on our website for its technical functioning, for gathering statistics and to support our marketing and sales operations. A cookie is a small piece of data that a website stores on the visitor’s computer or mobile device.

The table on this page lists the cookies that this website uses and describes their purpose.

Tracker Name Piwik Category Duration Purpose Link for opt-out
Piwik _pk_id.1725eaa2-3329-4e0a-acd6-3de0f0a573a8.4ead Analytics 393 days Keeps visitor ID value used by Piwik to recognize returning visitors.
Piwik _pk_ses.1725eaa2-3329-4e0a-acd6-3de0f0a573a8.4ead Analytics 30 minutes Responsible for keeping the session active for 30 minutes after last tracked action. The visit is considered as ended when they expire.
Piwik ppms_privacy_1725eaa2- 3329-4e0a-acd6- 3de0f0a573a8 Analytics 360 days Retains information about visitor consent.
Piwik stg_last_interaction Analytics 1 year Used to identify last visitor interaction (e.g. click, scroll, etc.).
Piwik stg_returning_visitor Analytics 1 year Used to identify a returning visitor.
Pardot visitor_id398262 Marketing Automation 413 days The visitor_id cookie includes the name “visitor_id” plus the unique identifier for mParticle's account which is derived from the tracking code placed on the site. The value stored is the unique ID for the visitor.
Pardot visitor_id398262-hash Marketing Automation 413 days This visitor_id cookie includes the name “visitor_id” plus the unique identifier for mParticle's account which is derived from the tracking code placed on the site. The value stored is the unique ID for the visitor.
Pardot pardot Marketing Automation 413 days A session cookie named “pardot” is set when you’re logged in as a Pardot user. This cookie isn’t set on a visitor’s browser.
Pardot pi_opt_in398262 Marketing Automation 30 days The persistent cookie named “pi_opt_in” is what Pardot uses to stay in compliance with the “Do Not Track” initiative.
Drift DFTT_END_USER_PREV_BOOTSTRAPPED Marketing Automation 2 years True/False indication whether the user has dismissed the welcome message in this session, or not.
Drift driftt_sid Marketing Automation 30 minutes Identifier token for specific browser session.
Drift driftt_aid Marketing Automation 2 years Anonymous identifier token.
Drift DFTT_LEAD_HAS_PREV_IDENTIFIED Marketing Automation 2 years A True/False indication of whether or not the user has previously provided an email address.
Drift driftt_wmd Marketing Automation 1 year A True/False indication of whether the user has dismissed the welcome message in this session, or not.
Drift driftt_eid Marketing Automation 2 years End user identifier token. As site visitors identify themselves through email, they will get this cookie.
Quora Remarketing Up to 180 days Advertising vendor for remarketing Quora Optout
Quora Conversion Tracking Up to 28 days Tracks the success of Quora ads. Quora Optout
LinkedIn Remarketing 90 days Advertising vendor for remarketing The Insight Tag creates a unique LinkedIn browser cookie (and associated ID) on a visitor's browser to allow for targeted advertising from LinkedIn, which will be displayed when visiting our websites. The Tag also gives us anonymous feedback on how visitors use our sites. No personal data is collected via the Insight Tag. Manage Preferences
Ad Settings
LinkedIn Conversion Tracking 30 days Tracks the success of LinkedIn ads. Gathers insights into post-click and view-through conversions of LinkedIn ads campaigns, giving the ability to measure the impact and ROI of ads. Data is encrypted, then deidentified within seven days, and the de-identified data is deleted within 90 days. LinkedIn does not share the personal data with the website owner, it only provides aggregated reports about the website audience and ad performance. Manage Preferences
Ad Settings
Google Ads Remarketing Up to 540 days Advertising vendor for remarketing Ad Settings
Google Ads Conversion Tracking 30-90 days Tracks the success of Google ads. Ad Settings
Clearbit Marketing Automation Used to resolve a company name from an IP address when possible. The company name and details may then be processed for analytical purposes as well as to gauge interest in our products and services from at a company level. Clearbit does not set any cookies and does not identify you as an individual, and we do not share any data with Clearbit. Also use Clearbit’s API to enrich the profile data associated with your email address. This may include publicly available information such as your company information, job title, and links to your social profiles. We use this data to better understand the types of users interested in our product. You can see, edit, and delete what personal information Clearbit stores about you on their website: Clearbit Privacy
Clearbit Claim
mParticle Marketing Automation Used to analyze and aggregate data regarding your use of our website.
Facebook Remarketing 180 days Advertising vendor for remarketing We use Facebook Custom Audience to deliver ads on Facebook to a 'lookalike' group of users deemed similar to our current audience. Facebook Cookies
Facebook Help
Facebook Conversion Tracking 28 days Tracks the success of Facebook ads. Facebook Cookies
Facebook Help
Twitter Remarketing 90 days Advertising vendor for remarketing Twitter Privacy
Twitter Conversion Tracking Up to 90 days Tracks the success of Twitter ads. Twitter Privacy
Full Story Analytics Does not expire Tracks user activity on the mParticle website.

Privacy measures

Cookies used by mParticle enables us to track the following information about visitors. 

  • IP address (masked)
  • Location: country, region, city, approximate latitude and longitude (Geolocation)
  • Date and time of the request (visit to the site)
  • Title of the page being viewed (Page Title)
  • URL of the page being viewed (Page URL)
  • URL of the page that was viewed prior to the current page (Referrer URL)
  • Screen resolution of user's device
  • Time in local visitor's time-zone
  • Files that were clicked and downloaded (Download)
  • Links to an outside domain that were clicked (Outlink)
  • Pages generation time (the time it takes for webpages to be generated by the webserver and then downloaded by the visitor: Page speed)
  • Main language of the browser being used (Accept-Language header)
  • Browser version, browser plugins (PDF, Flash, Java, …) operating system version, device identifier (User-Agent header)
  • Language of the visited page
  • Campaigns
  • Site Search
  • Events

To improve the accuracy of the produced reports, information is also stored in a first-party cookie from our website and then collected by mParticle:

  • Random unique Visitor ID
  • Time of the first visit for the specific visitor
  • Time of the previous visit for the specific visitor
  • Number of visits for the specific visitor 
  • First party cookies are set by the website you’re visiting. Only that website can read them.  In addition, a website might potentially use an external service to analyse how people are using their site. mParticle sets their own cookie to do this and also uses external parties.
    The data collected is masked and cannot be used to identify a particular visitor. They will not be shared with any other organisation for marketing, market research or commercial purposes.
    For persistent cookies, a random ID is generated by Piwik Pro, which allows mParticle to identify when a user returns to the site. 
  • Persistent cookies are saved on your computer and are not deleted automatically when you close your browser, unlike a session cookie, which is deleted when you close your browser. 

Opting out

By default, the browsing experience of website visitors is tracked by mParticle in the US and Canada.

You may choose not to be tracked (opt-out). If you change your mind, you can choose to be tracked again (opt-in).

Please note: this feature will opt you out (or in) of cookies too.  If you choose to opt-out, you will receive an opt-out cookie so that your decision is remembered. If you regularly delete your cookies, you will need to opt-out each time you delete them.


Specific questions about the storage and use of data can be sent to us via 


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