Simplify event collection for a holistic view of the business
Bleacher Report was able to simplify and optimize their event collection with mParticle’s single, seamless SDK; saving their product team hours of engineering work.
Bleacher Report is a news and broadcasting website that focuses on capturing and unleashing the untapped power to deliver visceral, authentic moments at the intersection of sports and culture. Its headquarters are in San Francisco, with offices in New York City and London. Bleacher Report was acquired by Turner Broadcasting System (conglomerate, part of AT&T's WarnerMedia) in August 2012 for $175 million.
As the Bleacher Report team invested more in marketing technology with the aim of gaining a better understanding of their customer journey, they soon found that they were using a number of different third-party apps for analytics. Although this breadth of tools provided a granular view of their customers’ engagement, it also came at a cost. As each third-party app required its own event collection, every vendor meant hours of engineering time for implementation, not to mention ongoing maintenance costs.
Bleacher Report turned to mParticle to simplify and optimize their event collection. Implementing mParticle’s SDK as their data foundation, the team was able to ingest events from all of their digital properties, unify those events to customer profiles for a single view of the customer, and send that data downstream to the different analytics services they were using—all available within the single mParticle SDK.
Using this workflow, the team was able to put events from multiple digital properties onto Amazon S3 and load them into data visualization tools, making it easier to get a holistic view of the business.
In addition to consolidating event collection and accelerating their tech stack, implementing mParticle also saved the team the time and resources required to maintain third-party apps, and furthermore made it easier to try new ones when desired.
mParticle is critical to our data pipe at this point. If we took out mParticle, we’d spend a lot of time trying to build something similar and it would end up costing more.
Director of Product Management, Bleacher Report
Watch the full interview
Customer Sucess Story: Bleacher Report
Latest from mParticle
How has the coronavirus pandemic impacted the financial services industry?
In times of uncertainty, financial services companies are uniquely placed to enrich people's lives. Learn more about how the coronavirus pandemic has impacted personal banking and how financial services industry leaders are adapting.
Manage compliance and consent across your stack with OneTrust and mParticle
This guide will show you how to collect, store, and share customer data according to user consent choices and data management requests across your organization by integrating OneTrust and mParticle.
CDPs vs. Data Lakes: What’s the difference, and can you use both?
CDPs and Data Lakes differ in the insights they surface, the users they serve, and the overall value they deliver. Though when used together, they are a powerful duo that can help your organization leverage historical and real-time customer data to the fullest extent.
How to use a Customer Data Platform with your data warehouse
Data warehouses enable critical insights, and speed of data collection and stability of warehousing are important to their performance. Learn how you can use a CDP with your data warehouse to improve functionality and take action on business intelligence.