Consolidate third-party apps for a holistic view of the business
Bleacher Report was able to simplify and optimize their customer data pipeline with mParticle’s single, seamless SDK; saving their product team hours of engineering work.
Bleacher Report is a news and broadcasting website that focuses on capturing and unleashing the untapped power to deliver visceral, authentic moments at the intersection of sports and culture. Its headquarters are in San Francisco, with offices in New York City and London. Bleacher Report was acquired by Turner Broadcasting System (conglomerate, part of AT&T's WarnerMedia) in August 2012 for $175 million.
As the Bleacher Report team invested more in marketing technology with the aim of gaining a better understanding of their customer journey, they soon found that they were using a number of different third-party apps for analytics. Although this breadth of tools provided a granular view of their customers’ engagement, it also came at a cost. Each third-party app required hours of engineering time for implementation, not to mention ongoing maintenance costs.
Bleacher Report turned to mParticle to simplify and optimize their customer data pipeline. Implementing mParticle’s SDK as their data foundation, the team was able to ingest events from all of their digital properties, unify those events to customer profiles for a single view of the customer, and send that data downstream to the different analytics services they were using—all available within the single mParticle SDK.
Using this workflow, the team was able to put events from multiple digital properties onto Amazon S3 and load them into data visualization tools, making it easier to get a holistic view of the business.
In addition to consolidating and accelerating their tech stack, implementing mParticle also saved the team the time and resources required to maintain third-party apps, and furthermore made it easier to try new ones when desired.
mParticle is critical to our data pipe at this point. If we took out mParticle, we’d spend a lot of time trying to build something similar and it would end up costing more.
Director of Product Management, Bleacher Report
Watch the full interview
Customer Sucess Story: Bleacher Report
Latest from mParticle
Miss the bloat: Improving mobile user experience through SDK abstraction
Mobile is a critical touchpoint for modern B2C brands, large and small, but it can quickly go wrong. Performance-impacting bloat and arduous testing and managing of multiple services and integrations can impact user experiences negatively on mobile. Join us on April 16 at 3pm ET to learn how you can leverage SDK abstraction so your app can have all the functionality, with none of the dependencies, for better mobile experiences.
Personalization strategies across online and offline channels
Chances are, you're able to offer some level of personalization. These efforts may be single-channel or siloed from the rest of your customer experience. Our panel shares how they strategically approached personalization across offline and online channels to improve the customer experience and ensure consistency.
CCPA Compliance with mParticle
Learn how mParticle can help you comply with the upcoming California Consumer Privacy Act of 2020 (CCPA), slated for enforcement on July 1, 2020.