Simplify and optimize event data collection
Bleacher Report was able to simplify and optimize their event data collection with mParticle’s single, seamless SDK; saving their product team hours of engineering work.
Bleacher Report is a news and broadcasting website that focuses on capturing and unleashing the untapped power to deliver visceral, authentic moments at the intersection of sports and culture. Its headquarters are in San Francisco, with offices in New York City and London. Bleacher Report was acquired by Turner Broadcasting System (conglomerate, part of AT&T's WarnerMedia) in August 2012 for $175 million.
As the Bleacher Report team invested more in marketing technology with the aim of gaining a better understanding of their customer journey, they soon found that they were using a number of different third-party apps for analytics. Although this breadth of tools provided a granular view of their customers’ engagement, it also came at a cost. As each third-party app required its own event collection, every vendor meant hours of engineering time for implementation, not to mention ongoing maintenance costs.
Bleacher Report turned to mParticle to simplify and optimize their event collection. Implementing mParticle’s SDK as their data foundation, the team was able to ingest events from all of their digital properties, unify those events to customer profiles for a single view of the customer, and send that data downstream to the different analytics services they were using—all available within the single mParticle SDK.
Using this workflow, the team was able to put events from multiple digital properties onto Amazon S3 and load them into data visualization tools, making it easier to get a holistic view of the business.
In addition to consolidating event collection and accelerating their tech stack, implementing mParticle also saved the team the time and resources required to maintain third-party apps, and furthermore made it easier to try new ones when desired.
mParticle is critical to our data pipe at this point. If we took out mParticle, we’d spend a lot of time trying to build something similar and it would end up costing more.
Director of Product Management, Bleacher Report
Watch the full interview
Customer Sucess Story: Bleacher Report
Latest from mParticle
How Giant Eagle launched a multi-tier loyalty program with cross-channel personalization
Learn how the Giant Eagle Customer Experience team built a robust data pipeline and used it to power personalization throughout their new multi-tier loyalty program, myPerks.
Data enrichment and machine learning: Maximizing the value of your data insights
Data enrichment and machine learning are two techniques that can enhance the ability of your customer data to drive personalized experiences. While there is some overlap in the end goal of both approaches to enhancing data value, there are significant differences in the time, resources, and overhead they each require.
How to manage data across your tech stack based on customer consent
Great customer experiences are built on trust. Learn more about the tooling that can help you collect customer consent and manage how data flows between systems based on customer consent.