CX Exchange for Retail
Join mParticle at Europe's leading retail-focused customer experience event in London July 3-4, 2019.
Latest from mParticle
Introducing self-hosting and module bundler support
Learn how the newly-available self-hosting and module bundler support provide development teams with finer-grained control over their web apps, a more idiomatic integration for today's web ecosystem, increased flexibility, and improved performance.
mParticle releases next-generation customer data unification and orchestration capabilities
Latest launch introduces new APIs and platform features to improve data accuracy and control.
Tame your customer journey chaos with mParticle’s new User Aliasing API
mParticle’s User Aliasing API allows brands to programmatically merge anonymous user events with their logged-in events, providing brands with a complete, accurate view of their customers’ profile and event journeys as they move from being anonymous to authenticated across every touchpoint.
Google Tag Manager: Flexible, scalable tag management across web and mobile
The new Google Tag Manager integration from mParticle helps product and marketing teams easily launch pixels and trackers without pre-built connectors across web and mobile applications and collect customer data consistently and compliantly, at scale.