We are excited to announce the availability of our integration with Salesforce Marketing Cloud (SFMC).
This partnership with SFMC enables mobile marketers to provide personalized cross-channel experiences. Marketers can collect mobile and web data generated throughout the customer lifecycle and immediately connect that data to SFMC for highly targeted campaigns. Leveraging granular data such as events, eCommerce data, device identifiers and user information allows mobile-first businesses to truly understand and deliver a 1-to-1 customer journey. Specifically, the new integration between mParticle and SFMC enables marketers to:
- Move faster by automatically sending customer data to SFMC without the need for custom code or engineering resources
- Augment cross-channel campaign performance with the contextual data that only mobile provides
- Eliminate data silos and engage customers based on a comprehensive view of their interactions with your brand
The integration gives marketers the perfect solution for capitalizing on the opportunity that customer data provides for targeting and reaching the right audiences at the right time. Capitalizing on mParticle’s deep mobile offering and SFMC’s cross-channel platform, marketers can build real relationships with their customers while still operating at enterprise scale.
For more information about this new integration, please contact us!