Integrations

Collect and connect Adxcel data with mParticle

Adxcel is a marketing performance solution that uses artificial intelligence to discover impactful patterns in marketing data to deliver optimized experiences for your audience.

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Links

Website Documentation

Supports

Minimum mParticle SDK Version

Data Types

User IDs

Device IDs

Google Advertising Identifier SHA1

iOS IDFA SHA1

Available Configurations Added

OutputAudience

Benefits

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Personalize the Customer Journey

Stream real-time, actionable data to Adxcel to increase conversion and engagement rates

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Measure and Optimize Campaigns

Send relevant conversion event data to Adxcel for attribution and analysis of cross-channel spend

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Send Data Immediately

Send data from mobile apps, web pages and more to Adxcel without any custom development required

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