Collect and connect AppLovin data with mParticle

AppLovin is a mobile marketing platform that empowers brand advertisers to profitably acquire and re-engage customers through its ability to automate the mobile buying process and attribute revenue for every dollar spent.

Request a demoExplore demo nowAlready a user? Log in

PlatformiOS, Android, Unity iOS, Unity Android


Minimum mParticle SDK Version
Unity iOS0.0
Unity Android0.0
Data Types
Custom Event
Application State Transition
Commerce Event
User IDs
Customer ID
Device IDs
Android Device ID
Google Advertising Identifier
Available Configurations Added
OutputEvents, Audience



Improve the Customer Experience

Collect and analyze behavioral data with AppLovin to improve customer onboarding and retention


Measure and Optimize Campaigns

Send relevant conversion event data to AppLovin for attribution and analysis of cross-channel spend


Send Data Immediately

Send data from mobile apps, web pages and more to AppLovin without any custom development required