Integrations
Collect and connect AppLovin data with mParticle
AppLovin is a mobile marketing platform that empowers brand advertisers to profitably acquire and re-engage customers through its ability to automate the mobile buying process and attribute revenue for every dollar spent.
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Links
Categories
PlatformiOS, Android, Unity iOS, Unity Android
Supports
Minimum mParticle SDK Version
iOS0.0
Android0.0
Unity iOS0.0
Unity Android0.0
Data Types
Custom Event
Application State Transition
Commerce Event
User IDs
Customer ID
Device IDs
Android Device ID
iOS IDFA
Google Advertising Identifier
Available Configurations Added
OutputEvents, Audience
Benefits
Improve the Customer Experience
Collect and analyze behavioral data with AppLovin to improve customer onboarding and retention
Measure and Optimize Campaigns
Send relevant conversion event data to AppLovin for attribution and analysis of cross-channel spend
Send Data Immediately
Send data from mobile apps, web pages and more to AppLovin without any custom development required
