Collect and connect Bing Ads data with mParticle

Using Bing Ads Universal Event Tracking (UET) you can create one UET tag and place it across your website, allowing you to collect data for tracking conversion goals and targeting audiences with remarketing lists.

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Minimum mParticle SDK Version
Mobile Web0.0
Data Types
Screen View
Commerce Event
Custom Event
User IDs
Device IDs
Available Configurations Added



Measure and Optimize Campaigns

Send relevant conversion event data to Bing Ads for attribution and analysis of cross-channel spend


Send Data Immediately

Send data from mobile apps, web pages and more to Bing Ads without any custom development required


Connect with All Services

Connect your Bing Ads data with other marketing, analytics and business intelligence platforms easily and effortlessly