Integrations

Collect and connect Braze (formerly Appboy) data with mParticle

Braze (formerly Appboy) is a lifecycle engagement platform that forms strong bonds between people and the brands they love. We empower brands to humanize customer connections resulting in better experiences and increased retention

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PlatformiOS, Android, Unity iOS, Unity Android, Mobile Web, Out of Band, tvOS, FireTV

Supports

Minimum mParticle SDK Version
iOS2.5
Android1.6
Unity iOS0.0
Unity Android0.0
Mobile Web0.0
Out of Band0.0
tvOS0.0
FireTV0.0
Data Types
Session Start
Session End
Screen View
App Event
Opt Out
Push Message
Push Registration
Commerce Event
User IDs
Customer ID
Email Address
Twitter Handle
Facebook ID
Push Token
Device IDs
Android Device ID
iOS IDFA
iOS IDFV
Available Configurations Added
InputFeeds
OutputEvents, Audience

Benefits

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Personalize the Customer Journey

Stream real-time, actionable data to Braze (formerly Appboy) to increase conversion and engagement rates

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Improve the Customer Experience

Collect and analyze behavioral data with Braze (formerly Appboy) to improve customer onboarding and retention

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Connect with All Services

Connect your Braze (formerly Appboy) data with other marketing, analytics and business intelligence platforms easily and effortlessly