Collect and connect Braze (formerly Appboy) data with mParticle
Braze (formerly Appboy) is a lifecycle engagement platform that forms strong bonds between people and the brands they love. We empower brands to humanize customer connections resulting in better experiences and increased retention
Personalize the Customer Journey
Stream real-time, actionable data to Braze (formerly Appboy) to increase conversion and engagement rates
Improve the Customer Experience
Collect and analyze behavioral data with Braze (formerly Appboy) to improve customer onboarding and retention
Connect with All Services
Connect your Braze (formerly Appboy) data with other marketing, analytics and business intelligence platforms easily and effortlessly
Snapchat partnership with mParticle
By partnering with mParticle, marketers can coordinate Snapchat ads with the rest of their marketing and analytics stack for a seamless customer experience.
Through mParticle, marketers can sync Marketing Cloud campaigns and insights with the rest of their stack to deliver a more seamless customer experience
How Via uses Radar Geofences to reduce rider wait time
Learn how the Growth Team at Via uses Radar geofences and mParticle to improve the user experience and wait time by homing in on user location.