Collect and connect Digital Factory data with mParticle
Digital Factory offers micro-fencing, the next generation of geo-fencing. Dwell, understand your consumers behaviors by where they spend their time. Plus, present, real-time analytics about your brand’s mobile campaigns.
Personalize the Customer Journey
Stream real-time, actionable data to Digital Factory to increase conversion and engagement rates
Improve the Customer Experience
Collect and analyze behavioral data with Digital Factory to improve customer onboarding and retention
Send Data Immediately
Send data from mobile apps, web pages and more to Digital Factory without any custom development required
Snapchat partnership with mParticle
By partnering with mParticle, marketers can coordinate Snapchat ads with the rest of their marketing and analytics stack for a seamless customer experience.
Through mParticle, marketers can sync Marketing Cloud campaigns and insights with the rest of their stack to deliver a more seamless customer experience
How Via uses Radar Geofences to reduce rider wait time
Learn how the Growth Team at Via uses Radar geofences and mParticle to improve the user experience and wait time by homing in on user location.