Collect and connect Dynamic Yield data with mParticle
Dynamic Yield's advanced machine learning engine builds actionable customer segments in real time, enabling marketers to increase revenue via personalization, recommendations, automatic optimization & 1:1 messaging
Personalize the Customer Journey
Stream real-time, actionable data to Dynamic Yield to increase conversion and engagement rates
Improve the Customer Experience
Collect and analyze behavioral data with Dynamic Yield to improve customer onboarding and retention
Measure and Optimize Campaigns
Send relevant conversion event data to Dynamic Yield for attribution and analysis of cross-channel spend
Snapchat partnership with mParticle
By partnering with mParticle, marketers can coordinate Snapchat ads with the rest of their marketing and analytics stack for a seamless customer experience.
Through mParticle, marketers can sync Marketing Cloud campaigns and insights with the rest of their stack to deliver a more seamless customer experience
How Via uses Radar Geofences to reduce rider wait time
Learn how the Growth Team at Via uses Radar geofences and mParticle to improve the user experience and wait time by homing in on user location.