Collect and connect Dynamic Yield data with mParticle

Dynamic Yield's advanced machine learning engine builds actionable customer segments in real time, enabling marketers to increase revenue via personalization, recommendations, automatic optimization & 1:1 messaging

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PlatformMobile Web


Minimum mParticle SDK Version
Mobile Web0.0
Data Types
Custom Event
Commerce Event
User IDs
Customer ID
Email Address
Device IDs
Available Configurations Added



Personalize the Customer Journey

Stream real-time, actionable data to Dynamic Yield to increase conversion and engagement rates


Improve the Customer Experience

Collect and analyze behavioral data with Dynamic Yield to improve customer onboarding and retention


Measure and Optimize Campaigns

Send relevant conversion event data to Dynamic Yield for attribution and analysis of cross-channel spend