Collect and connect Facebook Offline Conversions data with mParticle

Facebook Offline Conversions is an API which allows mParticle to send events to Facebook not bound to any particular OS.

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PlatformOut of Band


Minimum mParticle SDK Version
Out of Band0.0
Data Types
Commerce Event
User IDs
Email Address
Device IDs
Available Configurations Added



Personalize the Customer Journey

Stream real-time, actionable data to Facebook Offline Conversions to increase conversion and engagement rates


Derive Customer Intelligence

Gather a holistic view of your customers by combining data from all sources and sending it to Facebook Offline Conversions


Measure and Optimize Campaigns

Send relevant conversion event data to Facebook Offline Conversions for attribution and analysis of cross-channel spend