Collect and connect Formation data with mParticle
Formation is the global leader in developing solutions that use AI and ML to deliver unique, tailored, individual offers to customers at enterprise scale, driving 3x lift in incremental revenue and doubling marketing efficiency.
Improve the Customer Experience
Collect and analyze behavioral data with Formation to improve customer onboarding and retention
Connect with All Services
Connect your Formation data with other marketing, analytics and business intelligence platforms easily and effortlessly
Personalize the Customer Journey
Stream real-time, actionable data from partners to increase conversion and engagement rates
Snapchat partnership with mParticle
By partnering with mParticle, marketers can coordinate Snapchat ads with the rest of their marketing and analytics stack for a seamless customer experience.
Through mParticle, marketers can sync Marketing Cloud campaigns and insights with the rest of their stack to deliver a more seamless customer experience
How Via uses Radar Geofences to reduce rider wait time
Learn how the Growth Team at Via uses Radar geofences and mParticle to improve the user experience and wait time by homing in on user location.