Collect and connect Formation data with mParticle

Formation is the global leader in developing solutions that use AI and ML to deliver unique, tailored, individual offers to customers at enterprise scale, driving 3x lift in incremental revenue and doubling marketing efficiency.

Request a demoExplore demo nowAlready a user? Log in


Minimum mParticle SDK Version
Data Types
Custom Event
User IDs
Customer ID
Device IDs
Available Configurations Added



Improve the Customer Experience

Collect and analyze behavioral data with Formation to improve customer onboarding and retention


Connect with All Services

Connect your Formation data with other marketing, analytics and business intelligence platforms easily and effortlessly


Personalize the Customer Journey

Stream real-time, actionable data from partners to increase conversion and engagement rates