Collect and connect Google Marketing Platform data with mParticle
Google Marketing Platform helps marketers plan, buy, measure and optimize digital media and customer experiences in one place.
Measure and Optimize Campaigns
Send relevant conversion event data to Google Marketing Platform for attribution and analysis of cross-channel spend
Send Data Immediately
Send data from mobile apps, web pages and more to Google Marketing Platform without any custom development required
Connect with All Services
Connect your Google Marketing Platform data with other marketing, analytics and business intelligence platforms easily and effortlessly
Snapchat partnership with mParticle
By partnering with mParticle, marketers can coordinate Snapchat ads with the rest of their marketing and analytics stack for a seamless customer experience.
Through mParticle, marketers can sync Marketing Cloud campaigns and insights with the rest of their stack to deliver a more seamless customer experience
How Via uses Radar Geofences to reduce rider wait time
Learn how the Growth Team at Via uses Radar geofences and mParticle to improve the user experience and wait time by homing in on user location.