Integrations

Collect and connect Google Marketing Platform Offline Conversions data with mParticle

Google Marketing Platform helps marketers plan, buy, measure and optimize digital media and customer experiences in one place.

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PlatformOut of Band

Supports

Minimum mParticle SDK Version
Out of Band0.0
Data Types
Custom Event
Commerce Event
User IDs
Device IDs
iOS IDFA
Google Advertising Identifier
Available Configurations Added
OutputEvents

Benefits

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Derive Customer Intelligence

Gather a holistic view of your customers by combining data from all sources and sending it to Google Marketing Platform Offline Conversions

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Measure and Optimize Campaigns

Send relevant conversion event data to Google Marketing Platform Offline Conversions for attribution and analysis of cross-channel spend

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Connect with All Services

Connect your Google Marketing Platform Offline Conversions data with other marketing, analytics and business intelligence platforms easily and effortlessly