Collect and connect HEROW data with mParticle
HEROW is a location intelligence solution for mobile applications. Built around user behaviors, its one-stop solution allows apps to maximize engagement.
Send Data Immediately
Send data from mobile apps, web pages and more to HEROW without any custom development required
Personalize the Customer Journey
Stream real-time, actionable data from partners to increase conversion and engagement rates
Derive Customer Intelligence
Create a holistic view of your customers by combining data from all sources
Snapchat partnership with mParticle
By partnering with mParticle, marketers can coordinate Snapchat ads with the rest of their marketing and analytics stack for a seamless customer experience.
Through mParticle, marketers can sync Marketing Cloud campaigns and insights with the rest of their stack to deliver a more seamless customer experience
How Via uses Radar Geofences to reduce rider wait time
Learn how the Growth Team at Via uses Radar geofences and mParticle to improve the user experience and wait time by homing in on user location.