Collect and connect Mixpanel data with mParticle
Mixpanel's mission is to increase the rate of innovation. Companies use Mixpanel to analyze how & why users engage, convert, and retain in real-time on web, mobile, and IoT devices, and then use the data to improve their products.
Improve the Customer Experience
Collect and analyze behavioral data with Mixpanel to improve customer onboarding and retention
Measure and Optimize Campaigns
Send relevant conversion event data to Mixpanel for attribution and analysis of cross-channel spend
Enrich with Third Party Data
Enrich Mixpanel data with data from other third-party services for enhanced insight and actionability
Snapchat partnership with mParticle
By partnering with mParticle, marketers can coordinate Snapchat ads with the rest of their marketing and analytics stack for a seamless customer experience.
Through mParticle, marketers can sync Marketing Cloud campaigns and insights with the rest of their stack to deliver a more seamless customer experience
How Via uses Radar Geofences to reduce rider wait time
Learn how the Growth Team at Via uses Radar geofences and mParticle to improve the user experience and wait time by homing in on user location.