Collect and connect Nielsen Marketing Cloud - LiveRamp data with mParticle
Nielsen Marketing Cloud is a marketing solution created to help brands, media companies, marketing agencies, and advertising firms to get more in touch with their customers by integrating Nielsen’s top class analytics, marketing activation, data, media planning, and data management capabilities into a single, unified cloud-based platform.
Personalize the Customer Journey
Stream real-time, actionable data to Nielsen Marketing Cloud - LiveRamp to increase conversion and engagement rates
Measure and Optimize Campaigns
Send relevant conversion event data to Nielsen Marketing Cloud - LiveRamp for attribution and analysis of cross-channel spend
Send Data Immediately
Send data from mobile apps, web pages and more to Nielsen Marketing Cloud - LiveRamp without any custom development required
Snapchat partnership with mParticle
By partnering with mParticle, marketers can coordinate Snapchat ads with the rest of their marketing and analytics stack for a seamless customer experience.
Through mParticle, marketers can sync Marketing Cloud campaigns and insights with the rest of their stack to deliver a more seamless customer experience
How Via uses Radar Geofences to reduce rider wait time
Learn how the Growth Team at Via uses Radar geofences and mParticle to improve the user experience and wait time by homing in on user location.