Integrations
Collect and connect Nielsen Marketing Cloud (powered by LiveRamp) data with mParticle
Nielsen Marketing Cloud is a marketing solution created to help brands, media companies, marketing agencies, and advertising firms to get more in touch with their customers by integrating Nielsen’s top class analytics, marketing activation, data, media planning, and data management capabilities into a single, unified cloud-based platform.
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Supports
Benefits
Personalize the Customer Journey
Stream real-time, actionable data to Nielsen Marketing Cloud (powered by LiveRamp) to increase conversion and engagement rates
Measure and Optimize Campaigns
Send relevant conversion event data to Nielsen Marketing Cloud (powered by LiveRamp) for attribution and analysis of cross-channel spend
Send Data Immediately
Send data from mobile apps, web pages and more to Nielsen Marketing Cloud (powered by LiveRamp) without any custom development required
