Integrations

Collect and connect Nielsen Marketing Cloud (powered by LiveRamp) data with mParticle

Nielsen Marketing Cloud is a marketing solution created to help brands, media companies, marketing agencies, and advertising firms to get more in touch with their customers by integrating Nielsen’s top class analytics, marketing activation, data, media planning, and data management capabilities into a single, unified cloud-based platform.

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Website

Supports

Minimum mParticle SDK Version

Data Types

User IDs

Device IDs

Android Device ID

iOS IDFA

Partner Id

Available Configurations Added

OutputLiveRamp

Benefits

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Personalize the Customer Journey

Stream real-time, actionable data to Nielsen Marketing Cloud (powered by LiveRamp) to increase conversion and engagement rates

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Measure and Optimize Campaigns

Send relevant conversion event data to Nielsen Marketing Cloud (powered by LiveRamp) for attribution and analysis of cross-channel spend

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Send Data Immediately

Send data from mobile apps, web pages and more to Nielsen Marketing Cloud (powered by LiveRamp) without any custom development required

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