Collect and connect Nielsen Marketing Cloud (powered by LiveRamp) data with mParticle

Nielsen Marketing Cloud is a marketing solution created to help brands, media companies, marketing agencies, and advertising firms to get more in touch with their customers by integrating Nielsen’s top class analytics, marketing activation, data, media planning, and data management capabilities into a single, unified cloud-based platform.

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Minimum mParticle SDK Version
Data Types
User IDs
Device IDs
Android Device ID
Partner Id
Available Configurations Added



Personalize the Customer Journey

Stream real-time, actionable data to Nielsen Marketing Cloud (powered by LiveRamp) to increase conversion and engagement rates


Measure and Optimize Campaigns

Send relevant conversion event data to Nielsen Marketing Cloud (powered by LiveRamp) for attribution and analysis of cross-channel spend


Send Data Immediately

Send data from mobile apps, web pages and more to Nielsen Marketing Cloud (powered by LiveRamp) without any custom development required