Collect and connect Oracle BlueKai data with mParticle
Oracle BlueKai is a data management platform that provides third-party data for use in a company's intelligent marketing activities.
Personalize the Customer Journey
Stream real-time, actionable data to Oracle BlueKai to increase conversion and engagement rates
Derive Customer Intelligence
Gather a holistic view of your customers by combining data from all sources and sending it to Oracle BlueKai
Send Data Immediately
Send data from mobile apps, web pages and more to Oracle BlueKai without any custom development required
Snapchat partnership with mParticle
By partnering with mParticle, marketers can coordinate Snapchat ads with the rest of their marketing and analytics stack for a seamless customer experience.
Through mParticle, marketers can sync Marketing Cloud campaigns and insights with the rest of their stack to deliver a more seamless customer experience
How Via uses Radar Geofences to reduce rider wait time
Learn how the Growth Team at Via uses Radar geofences and mParticle to improve the user experience and wait time by homing in on user location.