Collect and connect Oracle Responsys data with mParticle
Oracle’s B2C Cross-Channel Marketing solution, Oracle Responsys provides marketing teams with a centralized canvas to build specific consumer profiles and tailor interactions for consumers across email, mobile, display, and social channels.
Personalize the Customer Journey
Stream real-time, actionable data to Oracle Responsys to increase conversion and engagement rates
Improve the Customer Experience
Collect and analyze behavioral data with Oracle Responsys to improve customer onboarding and retention
Derive Customer Intelligence
Gather a holistic view of your customers by combining data from all sources and sending it to Oracle Responsys
Snapchat partnership with mParticle
By partnering with mParticle, marketers can coordinate Snapchat ads with the rest of their marketing and analytics stack for a seamless customer experience.
Through mParticle, marketers can sync Marketing Cloud campaigns and insights with the rest of their stack to deliver a more seamless customer experience
How Via uses Radar Geofences to reduce rider wait time
Learn how the Growth Team at Via uses Radar geofences and mParticle to improve the user experience and wait time by homing in on user location.