Integrations
Collect and connect Oracle Responsys data with mParticle
Oracle’s B2C Cross-Channel Marketing solution, Oracle Responsys provides marketing teams with a centralized canvas to build specific consumer profiles and tailor interactions for consumers across email, mobile, display, and social channels.
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Links
PlatformiOS, Android
Supports
Minimum mParticle SDK Version
iOS0.0
Android0.0
Data Types
Screen View
App Event
Crash Report
Opt Out
Push Registration
Application State Transition
Push Message
Commerce Event
User Attribute Change
User Identity Change
User IDs
Customer ID
Email Address
Push Token
Device IDs
Android Device ID
iOS IDFA
iOS IDFV
Google Advertising Identifier
Available Configurations Added
OutputEvents, Audience
Benefits
Personalize the Customer Journey
Stream real-time, actionable data to Oracle Responsys to increase conversion and engagement rates
Improve the Customer Experience
Collect and analyze behavioral data with Oracle Responsys to improve customer onboarding and retention
Derive Customer Intelligence
Gather a holistic view of your customers by combining data from all sources and sending it to Oracle Responsys
