Collect and connect Simplaex data with mParticle

Simplaex develops the world’s most advanced Artificial Intelligence-powered user classification technology, enabling ROI-positive retargeting campaigns based on a unified understanding and valuation of consumer behavior.

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PlatformAndroid, iOS


Minimum mParticle SDK Version
Data Types
Application State Transition
Opt Out
Crash Report
Screen View
Session Start
Session End
User Identity Change
User Attribute Change
Push Registration
Custom Event
Commerce Event
User IDs
Customer ID
Device IDs
Google Advertising Identifier
Available Configurations Added
OutputEvents, Audience



Personalize the Customer Journey

Stream real-time, actionable data to Simplaex to increase conversion and engagement rates


Improve the Customer Experience

Collect and analyze behavioral data with Simplaex to improve customer onboarding and retention


Send Data Immediately

Send data from mobile apps, web pages and more to Simplaex without any custom development required