Collect and connect Snapchat data with mParticle

Snap is a camera company whose flagship application Snapchat, the Spectacles product, and a variety of publisher tools provide brands a unique platform to reach targeted audience segments with engaging and personalized content.

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PlatformiOS, Android


Minimum mParticle SDK Version
Data Types
Screen View
Custom Event
Application State Transition
Commerce Event
User IDs
Email Address
Device IDs
Google Advertising Identifier
Available Configurations Added
OutputEvents, Audience



Measure and Optimize Campaigns

Send relevant conversion event data to Snapchat for attribution and analysis of cross-channel spend


Send Data Immediately

Send data from mobile apps, web pages and more to Snapchat without any custom development required


Enrich with Third Party Data

Enrich Snapchat data with data from other third-party services for enhanced insight and actionability