Integrations
Collect and connect Snapchat data with mParticle
Snap is a camera company whose flagship application Snapchat, the Spectacles product, and a variety of publisher tools provide brands a unique platform to reach targeted audience segments with engaging and personalized content.
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Supports
Minimum mParticle SDK Version
iOS0.0
Android0.0
Data Types
Screen View
Custom Event
Application State Transition
Commerce Event
User IDs
Email Address
Device IDs
iOS IDFA
Google Advertising Identifier
Available Configurations Added
OutputEvents, Audience
Benefits
Measure and Optimize Campaigns
Send relevant conversion event data to Snapchat for attribution and analysis of cross-channel spend
Send Data Immediately
Send data from mobile apps, web pages and more to Snapchat without any custom development required
Enrich with Third Party Data
Enrich Snapchat data with data from other third-party services for enhanced insight and actionability
