Announcing our Integration with Adikteev
Adikteev is a machine learning driven marketing platform that provides media buyers and advertisers with disruptive ad units and targeting…
Adikteev is a machine learning driven marketing platform that provides media buyers and advertisers with disruptive ad units and targeting technologies. Brands like Toyota, L’oreal and Samsung use their platform to engage audiences, acquire new qualified users and reengage dormant users.
With this integration, mParticle customers can begin sending user activity data directly from their mobile apps, web pages and more to Adikteev’s platform without any custom development. Adikteev’s predictive engine can then analyze user’s behaviours, segment users based on these behaviors and deliver targeted in-app banner ads via the platform’s proprietary DSP.
Contact us to learn more!
Latest from mParticle
Audience suppression for paid media efficiency
By not advertising to customers they already had, SeatGeek was able to increase marketing spend efficiency by 12%.
Real-time, contextual marketing, across every channel
Overstock built a modern, best-of-breed marketing stack—with the customer at the core.
What’s new at mParticle, June 2018
To serve our customers in a rapidly-changing environment, mParticle is constantly expanding its ecosystem with new partners and integrations. These are the integrations we added in June 2018.
Get started with mParticle today
Connect with an mParticle expert to discuss how to integrate and orchestrate customer data the right way for your business.