Announcing our integration with Adxcel
Adxcel’s Demand Side Platform (DSP) provides a single solution for optimizing creative and media bidding.
Adxcel’s Demand Side Platform (DSP) provides a single solution for optimizing creative and media bidding to deliver a 2X lift in campaign performance for advertisers. Their patent pending mobile creative optimization technology maximizes conversions by dynamically generating the perfect ad creative for each user in real-time based on contextual information such as weather, time of day, location etc.
With this integration mutual customers can create audience segments within the mParticle platform and instantly connect them to Adxcel’s platform to target users with customized creative. Audience Builder allows you to build segments using a combination of your 1st party customer, 2nd party data from location providers like Radar and 3rd party data from providers like Datalogix. Adxcel then uses contextual data to optimize mobile creative and improve conversion rates.
Contact us for more information on this integration!
Latest from mParticle
Audience suppression for paid media efficiency
By not advertising to customers they already had, SeatGeek was able to increase marketing spend efficiency by 12%.
Real-time, contextual marketing, across every channel
Overstock built a modern, best-of-breed marketing stack—with the customer at the core.
What’s new at mParticle, June 2018
To serve our customers in a rapidly-changing environment, mParticle is constantly expanding its ecosystem with new partners and integrations. These are the integrations we added in June 2018.
Get started with mParticle today
Connect with an mParticle expert to discuss how to integrate and orchestrate customer data the right way for your business.