IntegrationsMay 17, 2017

Announcing our integration with TVSquared

TvSquared is used by more than 400 brands, agencies and networks across 50+ countries to optimize TV media strategies, improve…

TvSquared is used by more than 400 brands, agencies and networks across 50+ countries to optimize TV media strategies, improve engagement and increase ROI. They enable cross-channel marketers to attribute web and mobile activity to offline TV ad campaigns, providing them with a better understanding of the impact of TV on their other campaigns. Whether you need to see the effectiveness of a single spot, improve the performance of on-air campaigns, optimize spend, inform strategy and buying or understand the total impact of media, they’ve got it covered.

With this integration mParticle customers can now stream real-time event data from multiple sources including mobile, web, Roku, AppleTV and more to TVSquared’s analytics platform for same-day attribution and analysis. By connecting cross-platform data directly from mParticle, media companies can achieve a unified view of their marketing efforts and better understand the impact of TV campaigns to optimize future media buying.

Contact us to learn more about this integration!

AuthorTricia PrashadTricia is a Senior Product Marketing Manager at mParticle.
Share

Get started with mParticle today

Connect with an mParticle expert to discuss how to integrate and orchestrate customer data the right way for your business.

Request a demo