Announcing Our Integration with YouAppi
YouAppi is a mobile user acquisition platform that streamlines media buying for premium mobile brands. Their OneRun platform combines the…
YouAppi is a mobile user acquisition platform that streamlines media buying for premium mobile brands. Their OneRun platform combines the power of machine learning with proprietary predictive algorithms to analyze the mobile content consumption patterns of over 1.5B users to help brands identify high quality users with high lifetime value.
Our integration with YouAppi allows brands to build highly targeted audience segments using their first-party data and connect them directly to the OneRun platform to begin advertising. Audiences sent to YouAppi will continue to refresh based on real-time user data allowing brands to deliver timely ads and improve success rates. In addition, growth marketers can connect the same audiences to 30 other marketing and advertising platforms to coordinate acquisition and re-engagement campaigns across multiple channels.
Contact us to learn more about this integration!
Latest from mParticle
New customer data platform research sets the record straight
Of the many companies calling themselves CDPs, fewer than 1 in 5 actually are one, says a new Winterberry Group report. Learn why.
Combine omnichannel data across offline and online touchpoints for a more contextual customer experience
Learn how to leverage mParticle to enhance targeting with geolocation data across today’s most critical marketing channels.
Get started with mParticle today
Connect with an mParticle expert to discuss how to integrate and orchestrate customer data the right way for your business.