What’s new at mParticle, April 2018
To serve our customers in a rapidly-changing environment, mParticle is constantly expanding its partner ecosystem with new partners and integrations. These are the integrations we added in April 2018.
To serve our customers in a rapidly-changing environment, mParticle is constantly expanding its partner ecosystem with new partners and integrations. Here’s a roundup of the top integrations added this month:
New event & audiences integrations
Narrative offers an intuitive trading platform that connects buyers and sellers of raw data. The platform simplifies the process of buying and selling data allowing brands to acquire or monetize data the way they see fit.
We have two new integrations with Narrative, an event and an audience integration, to benefit both data sellers and buyers. Sellers can easily monetize their data by sending raw event data to Narrative’s platform with a few clicks, while buyers can match customer audience lists to Narrative’s data inventory to enrich their customer data.
New event integrations
Criteo provides a marketplace for retailers, brands, and publishers to collaborate and drive incremental sales. Criteo’s solutions automatically learn individual shopper behaviors in mobile apps, online or in-store to tailor ads to new and existing customers.
This integration allows brands to connect web data, including page views and purchase activity, to Criteo’s platform to intelligently re-engage customers with personalized creative in real-time without installing new tags.
SambaTV is a video measurement technology that uses data from connected devices and set-top boxes to measure viewing habits. Their content recognition technology is built into Smart TVs and mapped to smartphones and tablets, making it possible to learn what viewers like, how they are accessing content, and how are they consuming (i.e. via linear TV or OTT).
The new SambaTV integration streamlines connecting TV-viewing behavior with other customer data to understand the impact content has on conversions. Our native SDKs collect real-time data from OTT devices, which is then streamed directly to SambaTV for further analysis.
Latest from mParticle
Customer Data Platform use cases: QSR
Meeting the QSR customer's expectation of fast, convenient, and tailored services requires a customer data layer able to collect and activate the right kind of customer data to drive initiatives and improvements. Read about the common CDP use cases QSRs are using to help you find the CDP that will help you meet current and future business needs.
Braze's LTR 2018: NYC, Oct. 3-4
Connect with the mParticle team at LTR 2018, presented by Braze (formerly Appboy), in New York City October 3-4.
mParticle deepens Facebook integration with event-level data
We are excited to announce an expanded integration with Facebook, enabling our customers to send app events from all stages of the consumer lifecycle to Facebook’s advertising platform.
Get started with mParticle today
Connect with an mParticle expert to discuss how to integrate and orchestrate customer data the right way for your business.