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LiveRamp provides the identity platform leveraged by enterprise marketers and their partners to deliver innovative products and exceptional experiences. The LiveRamp platform connects people, data, and devices across the digital and physical world, powering the people-based marketing revolution and allowing consumers to safely connect with the brands and products they love.
Nielsen Marketing Cloud is a marketing solution created to help brands, media companies, marketing agencies, and advertising firms to get more in touch with their customers by integrating Nielsen’s top class analytics, marketing activation, data, media planning, and data management capabilities into a single, unified cloud-based platform.