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Nielsen Marketing Cloud is a marketing solution created to help brands, media companies, marketing agencies, and advertising firms to get more in touch with their customers by integrating Nielsen’s top class analytics, marketing activation, data, media planning, and data management capabilities into a single, unified cloud-based platform.
Oracle’s B2C Cross-Channel Marketing solution, Oracle Responsys provides marketing teams with a centralized canvas to build specific consumer profiles and tailor interactions for consumers across email, mobile, display, and social channels.