IntegrationsSeptember 27, 2017

Understand customer movement patterns with SafeGraph and mParticle

Customers can control server-to-server integrations and stream real-time mobile location data directly from their apps to SafeGraph via mParticle's platform

SafeGraph maintains a data panel for human movement patterns across the globe. Utilizing a variety of location data signals and proprietary machine-learning algorithms, they empower customers to gain insights that help organizations make better decisions and improve lives. Urban planners, retailers, academic researchers, marketers, and investors use SafeGraph’s anonymized location data from mobile location signals across the globe to help them better understand human movement trends and accurately classify visits to places.

mParticle, the customer data platform for every screen, enables sophisticated marketers at companies including Venmo, Starwood, NBC Universal, Spotify, and Airbnb to integrate and orchestrate their entire growth stack. This allows them to create a unified view of the customer, then easily send data to their partners to deliver personalized, omnichannel customer experiences.

With this integration mParticle customers can now create, monitor, and control server-to-server integrations with SafeGraph via the mParticle platform. With the integration enabled, brands can stream real-time mobile location data directly from their apps to SafeGraph, which will then translate long/lat coordinates into known locations and use machine learning to help brands understand their customers offline movement patterns.

Here’s how it works:

  1. Login into the mParticle platform
  2. Navigate to the Partner Directory and select the SafeGraph tile
  3. Click “+Add to Set Up”
  4. Enter your API key

After completing these steps, SafeGraph is ready to receive real-time location data from mParticle, and all your mParticle-connected platforms and devices.

Enabling this integration through the mParticle platform allows marketers to begin understanding customer movement patterns across the globe in a matter of minutes and ensures they never miss a beat with location data streaming directly from mobile apps in real-time.

Get started with SafeGraph and mParticle today!

AuthorTricia PrashadTricia is a Senior Product Marketing Manager at mParticle.
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