IntegrationsMarch 13, 2018

What’s new at mParticle, March 2018

To serve our customers in a rapidly-changing environment, mParticle is constantly expanding its partner ecosystem with new partners and integrations.

To serve our customers in a rapidly-changing environment, mParticle is constantly expanding its partner ecosystem with new partners and integrations. Here’s a roundup of the top integrations added this month:

New event & audiences integrations


Sailthru helps marketers at retail and media companies build deeper, longer-lasting relationships with their customers through personalized experiences across digital communication channels. Their platform offers cross-channel experience management and campaign coordination across email, web, mobile, and social.

Our updated integration with Sailthru allows marketers to quickly onboard raw customer data and/or custom audience segments to the Sailthru platform to drive higher revenue, improve customer lifetime value, and reduce churn. Marketers can turn on this integration from the mParticle platform in a matter of seconds.

New event integrations


Microsoft Azure is a hyper-scale event ingestion data warehouse that collects, transforms, and stores millions of data points. It enables companies to ingest massive amounts of data into the cloud and read the data from over 100 best in class development and analysis tools.

Our new integration with Azure provides a streamlined way for product managers and analytics teams to streams granular, real-time data from across multiple digital properties including mobile apps and web to Azure’s SQL Data Warehouse. mParticle handles the data collection and onboarding allowing teams to focus on analysis using their preferred modeling and visualization tools.


InMobi is a global mobile advertising and discovery platform that reaches over 1.5 billion unique mobile devices worldwide. The platform enables consumers to discover new products and services by providing contextual, relevant, and curated recommendations on mobile apps and devices.

We’ve added an events integration with Inmobi that allows advertisers to use their first-party data to inform mobile ad experiences to improve return on ad spend (ROAS). Real-time user activity is streamed directly from Android and iOS apps to InMobi’s platform via the mParticle Events API.


DataTiger is a marketing automation platform that allows marketers to react to their customer’s behavior in real time and guide the customer journey using push notifications, SMS, email, ads, and in-app messaging.

Our new integration with DataTiger allows marketers to use customers’ actions and behaviors to orchestrate interactions that move them down the conversion funnel. For example, serving an ad based on an email open or building a user onboarding flow with guided notifications.

AuthorTricia PrashadTricia is a Senior Product Marketing Manager at mParticle.

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