New UX and Product Enhancements Make It Easy for Marketers to Ingest and Action on Data Previously Stuck Inside SaaS Silos
NEW YORK, NY December 7, 2016 – mParticle today released the next generation of its customer data platform with a number of significant platform enhancements. The new release is the next evolution of mParticle’s platform and overall service offerings, including significant performance enhancements, and revamped workflows to make it easier than ever to connect data anywhere. They have also launched a new product feature called Feeds, making it easy for brands to ingest customer data from various SaaS applications back into the mParticle platform. Combined with mParticle’s industry-leading multi-screen data capabilities, Feeds helps complete the end-to-end view of the customer experience to drive improved analytics and marketing capabilities.
In just minutes, brands can combine data from any customer information source, including advertising attribution, CRM, email, helpdesk, and payments platforms, with their existing app and web data. Unlike other solutions which have historically been channel or tactic-specific, mParticle enables brands to ingest, then analyze and action data from anywhere. Feeds launch partners include turn-key integrations with Kochava, Apsalar, Adjust, Iterable, Urban Airship, MailChimp, and Zendesk.
“The shift to mobile and the adoption of SaaS tools creates a whole new set of challenges and opportunities for brands,” said Michael Katz, mParticle’s CEO and co-founder. “Data platforms need to be completely re-imagined to help businesses deal with several new realities not addressed by legacy solutions. This is a matter of invention, not just innovation.”
“Ingesting first 1st party data in a seamless and integrated way is a challenge for any mobile brand, “ said Tanner McGrath, Product Manager of Growth Engineering at Postmates. “mParticle has been able to solve this task with ease and sophistication with Feeds. Feeds not only makes it easier to capture multiple forms of ad data, but enables us to continuously sync segments across our partners in a way that keeps us competitive in understanding our customer’s path to purchase.”
mParticle will be rolling out additional Feed partnerships in the coming weeks, unlocking new opportunities for brands to analyze and action on customer data. By eliminating the manual burden of data integration, mParticle unshackles marketing and analytics professionals from the constraints of individual platforms, and allows them to leverage data more intelligently throughout the customer journey.
To learn more about mParticle, visit www.mParticle.com.
Founded in 2013, mParticle is the leading customer data platform that unlocks the full power of data for businesses. The company empowers brands to accelerate their growth strategy to keep pace with their customers by providing the most advanced data platform for web and apps across all devices in the marketplace. A trusted partner among renowned brands such as Airbnb, Foursquare, Hulu, King, and Spotify among many others, the mParticle platform has grown to manage over 1 billion mobile users each month, capturing over $5 billion in ecommerce transactions and processes over 250 billion API calls. Recognized as one of Crain’s Top 20 Best Places to Work in New York City and named to Gartner’s “Cool Vendors in Mobile App Development” list, mParticle has 45 employees and is headquartered in New York City with offices in San Francisco.