Masters of Mobile Data: 

Maximizing the Lifetime Value of App Users

Featuring Expedia, TaskRabbit and mParticle

In this webinar you’ll learn:

  • How to use the right technology to maximize LTV of app users
  • How to optimize each user engagement to avoid app abandonment and churn
  • Acquisition-engagement tactics such as: pre- and post-install segmentation, organic growth, retargeting, and reward-based acquisition           

           ... plus much more!


  • Aaron Price, SVP of Marketing, Expedia
  • Rob Willey, VP of Marketing, TaskRabbit
  • Jillian Burnnett, Director of Customer Success, mParticle
  • Stewart Rogers, Director of Marketing Technology, VentureBeat
  • Wendy Schuchart, Moderator, VentureBeat

Duration: 1 hour

Date of Recording: August 30th, 2016

Gain Access to This 

Free Webinar!