Mobile Moments Transform Commerce and Service Experiences
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Forrester's Julie Ask provides step-by-step guidance for marketers looking to identify, design, engineer and analyze mobile moments. New and updated for 2017, the research is based on consumer surveys and executive interviews with B2C companies ranging from American Airlines to Walgreens.
Learn how to:
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Engineer Your Platforms, Processes, And People For Mobile
Learn how to apply the IDEA Cycle: a four-step process to deliver in key mobile moments.
Analyze Results To Monitor Performance And Optimize Outcomes
Identify the Mobile Moments and Context
Design the Mobile Engagement
About the Author
Julie A. Ask,
Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, Los Angeles Times, and The Onion, as well as on Bloomberg, CBS, NBC, and PBS.
Vice President, Principal Analyst Serving Ebusiness & Channel Strategy Professionals at Forrester
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