Getting people to download your app is the easy part. The real work for a mobile marketer comes after the install, because 80% of new users stop using an average app within just three days of downloading it.
N Day retention of iOS (blue) and Android (green) users. Less than 20% of users return on exactly the third day after first use of the product.
That’s why you need to focus on fixing the leaky bucket before you invest any significant amount of resources into filling it.
In a nutshell, you need to invest in retention.
In the first chapter of The Product Analytics Playbook: Mastering Retention, brought to you by Amplitude, we’ll share our take on how to optimize for retention both before and after product launch. (Hint: it all starts with defining your data strategy.)
While there is no magic formula for improving retention, leveraging your data on an ongoing basis not only to benchmark and diagnose what’s working but also to fix it is critical to success.
To learn more about how to build a loyal, engaged user base that will enable you to drive sustainable growth, download The Product Analytics Playbook here.