mParticle customers can use this platform feature to be able to run controlled tests across multiple vendors. With our A/B testing functionality, you can simultaneously test data samples across multiple vendors. This feature allows you to see how each vendor responds to the data samples you sent.
Evaluate push, crash, analytics, and CRM providers side by side without any additional coding or releases. Test marketing automation and re-targeting partners simultaneously by sending mutually exclusive groups of users. Using our A/B testing functionality, you can choose the exact range of users to send to each partner, ensuring user groups are mutually exclusive. The end result is a clean test where you have complete control of how much and which users you can send to each partner.
Here’s how it works:
Step 1: Click the DATA FILTERS button on the top right
Step 2: Select A/B Testing (highlighted in blue on the left)
Step 3: Choose your App Services (up to 5 allowed) & configure the range of users to send to each partner.
Once you’re satisfied with your A/B test configurations, you can press the SAVE button to start shipping the user ranges to the appropriate app services. For more information about mParticle’s powerful data controls & filters, drop us a line at firstname.lastname@example.org and we’ll get right back to you!